◆ Going live in 14 minutes
"Fully booked is not the win. Freedom is."
A live, no-script chat on why being busy is the trap most salon owners never see. Bring a notebook. This one is going to land hard.
From Sasha
All →A real talk on pricing fear
If you're undercharging because you're scared of losing clients, this is for you. The clients you lose over a price rise were never your premium clients.
4:12
Why your team isn't a culture
A team is people who show up. A culture is people who perform. The difference is the standard you hold them to.
11:48
She almost didn't message me.
A salon owner reached out last week. Five years in. £400k turnover. Couldn't pay herself. Her exact words: "I think I've been my business' favourite hostage."
That sentence has stayed with me. If it lands for you too, sit with it.
That sentence has stayed with me. If it lands for you too, sit with it.
What's new
New masterclass dropping Friday
The Hell Yes Client Method ◆ Free for the hub
Tap to RSVP
DMs are open this week
Got a question on positioning? Send it through and I'll voice note you back.
Until Sunday
1:1 spots opening next month
Two places only. The right women always move fast.
Apply now
"The salon industry has a rulebook.
We wrote a better one."
We wrote a better one."
Sasha xo
Founder ◆ TSOC